It’s super effective!
Though this is not explicitly a gaming publication, I have no concern about my readership’s familiarity with Pokémon Go — Nintendo’s augmented-reality monster-catching phenomenon is redefining what it means to be a hit mobile game, having long since drawn a larger user base than previous efforts such as Candy Crush Saga, Twitter, and Google Maps, while bringing in so much revenue that one has to suspect the Bernank himself is giving Nintendo advice on how to print money. Indeed, Pokémon Go has been such a runaway success that New York City assemblyman Felix Ortiz has decided that the game now requires his personal oversight:
"Like any new technology, it has its advantages and disadvantages, and like any new technology, it has to be looked at very, very carefully. Everything comes down to people’s responsibility as well as corporate responsibility," Ortiz said Tuesday. "Every single one of us who might want to play this game have to be very cautious. Who’s sending what, and what is the follow up? Everyone should be cautious to make sure that no intruders will be able to tap into this and have people think they’re going to the park when in reality they’re going to a be targeted by some rapist. People could think they’re going to the bank, but in reality, someone is waiting to take their money."